• KP

USA Gymnastics: A Team and PR Nightmare


The USA gymnastics team was recently caught in a scandal when over 140 women stepped forward to say former team doctor, Larry Nassar had sexually abused them. Aly Raisman, the USA Gymnastics 2012 and 2016 Olympic powerhouse stepped forward to say that she was one of the women abused. After this news broke Raisman took to social media to support the others to come forward and help spread the word. Her PR team helped her carefully word a letter to post on her social media channels. The letter can seen on her twitter account by clicking here.

Many people came to Raisman's side to support her, including the USA Gymnastics program. The program's PR team released a statement stating they were, "appalled by the conduct of which Larry Nassar is accused... and are very sorry that any athlete was harmed during their gymnastics career." To see USA Gymnastics full statement you can click here.

The crisis continued to explode when Gabby Douglas, a fellow member of the 2012 and 2016 Olympic team took to twitter to defend the potential sexual abuser. In a tweet directly following Raisman's she said, "however, it is our responsibility to dress modestly and be classy." Her response caused many people to yet again jump to Raisman's side, including gold medalist, Simone Biles. Surprisingly it took Douglas' team quite a while to retract the statement and release an apology, fueling the PR crisis. You can see the full story on Douglas' post and apology by clicking here.

USA gymnastics now has to not only deal with over 140 cases of sexual assault but also, a gold medal Olympic's team that was once heroes to everyone but in a few hours came crashing down in the public eye. Gymnastics fans and the public are waiting to see what the USA Gymnastics PR team will do to fix the destruction.


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